Telhio Credit Union Advertising Campaign Strategy & Broadcast Commercial

Powerful advertising campaign attracts new members and drives sales.

Telhio Credit Union Promotional Challenge
Telhio Credit Union Brand Logo

Advertising | Branding | Marketing Strategy

Broadcast Advertising Campaign, Campaign Strategy, Script Development, Video Pre-Production

Advertising | Branding | Marketing Strategy

  • Broadcast Advertising
  • Script Development
  • Video Pre-Production

The Challenge

In a crowded retail banking market, Telhio Credit Union needed to differentiate its brand and grow its membership in order to compete. Standing out from the crowd isn’t easy in a vertical dominated by big, national brands with similar offerings and rates.

The Solution

We surveyed Telhio’s members and staff, audited the competition and surveyed banking consumers to find what matters when it comes to banking and financial products. Then we built a brand advertising campaign designed to promote the difference between banks and credit unions.

The Results

By tapping into consumers’ displeasure with big banks, Telhio has enjoyed quarter over quarter growth, record membership and unprecedented business banking growth.

“When Sync brought the concept of the Telhio Challenge to us, it was just what we had been looking for. Sync’s ability to increase the awareness of Credit Unions and their vested interest in the communities has been vital to our success over the past two years.

 

Sync has been an integral part of realigning our business strategy. An enthusiastic and energetic team who is much more than a branding and creative firm, Sync is a partner who takes the time to understand the mindset of our members and how they are impacted by our decisions.”

-Jessica Bing

Chief Communication Officer

Telhio

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