Telhio Credit Union Advertising Campaign Strategy & Broadcast Commercial
Powerful advertising campaign attracts new members and drives sales.
Advertising | Branding | Marketing Strategy
Broadcast Advertising Campaign, Campaign Strategy, Script Development, Video Pre-Production
Advertising | Branding | Marketing Strategy
Broadcast Advertising
Script Development
Video Pre-Production
The Challenge
In a crowded retail banking market, Telhio Credit Union needed to differentiate its brand and grow its membership in order to compete. Standing out from the crowd isn’t easy in a vertical dominated by big, national brands with similar offerings and rates.
The Solution
We surveyed Telhio’s members and staff, audited the competition and surveyed banking consumers to find what matters when it comes to banking and financial products. Then we built a brand advertising campaign designed to promote the difference between banks and credit unions.
The Results
By tapping into consumers’ displeasure with big banks, Telhio has enjoyed quarter over quarter growth, record membership and unprecedented business banking growth.
“When Sync brought the concept of the Telhio Challenge to us, it was just what we had been looking for. Sync’s ability to increase the awareness of Credit Unions and their vested interest in the communities has been vital to our success over the past two years.
Sync has been an integral part of realigning our business strategy. An enthusiastic and energetic team who is much more than a branding and creative firm, Sync is a partner who takes the time to understand the mindset of our members and how they are impacted by our decisions.”
