Take a complex, highly-regulated offering and make it engaging, compelling, and most of all—simple.
To make a complex financial concept feel simple, we often start by breaking the concept down into its core parts. We then focus our creative process on these key components and our desired reaction for the audience – no filler, no fluff, nothing extra. This approach removes all the noise and distraction that so often gets in the way of understanding. To further enhance the idea of simplicity, our creative team chose to use a simple line drawing style of animation, which further underscores the product’s ease-of-use and effectiveness.
– Doug Houser
Senior Vice President