![Bricker & Eckler Law Firm Brand Logo Bricker & Eckler Law Firm Brand Logo](https://www.synccreative.com/wp-content/uploads/2016/10/brickereckler-attorneys-at-law-logo-250.png)
Marketing Strategy | Digital
Website Design, Content Audit, Content Marketing, Online Marketing, Digital Advertising, Responsive Design and Digital Strategy
Marketing Strategy | Digital
- Website Design
- Content Audit
- Content Marketing
- Online Marketing
- Digital Advertising
- Responsive Design
- Digital Strategy
The Challenge
With nearly 75 years of heritage, Bricker & Eckler has generated countless white papers, blog posts and other valuable pieces of traditional and digital content. So much so, users were having difficulty finding the right content, quickly. Bricker knew they wanted to increase overall content engagement on both desktop and mobile, but weren’t sure where to start.
The Challenge
With nearly 75 years of heritage, Bricker & Eckler has generated countless white papers, blog posts and other valuable pieces of traditional and digital content. So much so, users were having difficulty finding the right content, quickly. Bricker knew they wanted to increase overall content engagement on both desktop and mobile, but weren’t sure where to start.
![Bricker & Eckler Law Firm Desktop Website Design Bricker & Eckler Law Firm Desktop Website Design](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-website-pages-portrait.jpg)
The Solution
We worked closely with Bricker’s marketing team and subject matter experts to identify and understand the website’s existing user journey. After conducting a complete content audit, we developed a new site architecture which re-grouped key content areas, making it quicker and easier for users to find content. To drive engagement, each content page clearly features a key contact with a call to action to drive website inquiries.
The Solution
We worked closely with Bricker’s marketing team and subject matter experts to identify and understand the website’s existing user journey. After conducting a complete content audit, we developed a new site architecture which re-grouped key content areas, making it quicker and easier for users to find content. To drive engagement, each content page clearly features a key contact with a call to action to drive website inquiries.
![Bricker Law Firm Responsive Website Design Bricker Law Firm Responsive Website Design](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-mobile2.jpg)
![Law Firm Responsive Mobile Website Design Law Firm Responsive Mobile Website Design](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-responsive-mobile.jpg)
The Result
Increased desktop and mobile website engagement, refined user experience and streamlined content architecture.
The Result
Increased desktop and mobile website engagement, refined user experience and streamlined content architecture.
Award
American Marketing Association AIM Awards:
- First Place Winner, Best Website
- Runnerup, Best in Category – Overall Online Marketing
![2015 AIM Award 2015 AIM Awards](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-award-250.png)
Digital Ads
![Bricker Law Firm Digital Banner Ad Strategy & Design Bricker Law Firm Digital Banner Ad Strategy & Design](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-digital-ad-2.gif)
Award
American Marketing Association AIM Awards:
- First Place Winner, Best Website
- Runnerup, Best in Category – Overall Online Marketing
![2015 AIM Award 2015 AIM Awards](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-award-250.png)
Digital Ads
![Bricker Law Firm Digital Banner Ad Strategy & Design Bricker Law Firm Digital Banner Ad Strategy & Design](https://www.synccreative.com/wp-content/uploads/2016/10/bricker-digital-ad-2.gif)