A streamlined user journey and optimized website drive engagement for iconic law firm.
Marketing Strategy | Digital
Website Design, Content Audit, Content Marketing, Online Marketing, Digital Advertising, Responsive Design and Digital Strategy
Marketing Strategy | Digital
Website Design
Content Audit
Content Marketing
Online Marketing
Digital Advertising
Responsive Design
Digital Strategy
The Challenge
With nearly 75 years of heritage, Bricker & Eckler has generated countless white papers, blog posts and other valuable pieces of traditional and digital content. So much so, users were having difficulty finding the right content, quickly. Bricker knew they wanted to increase overall content engagement on both desktop and mobile, but weren’t sure where to start.
The Solution
We worked closely with Bricker’s marketing team and subject matter experts to identify and understand the website’s existing user journey. After conducting a complete content audit, we developed a new site architecture which re-grouped key content areas, making it quicker and easier for users to find content. To drive engagement, each content page clearly features a key contact with a call to action to drive website inquiries.
The Result
Increased desktop and mobile website engagement, refined user experience and streamlined content architecture.
Award
American Marketing Association AIM Awards:
First Place Winner, Best Website
Runnerup, Best in Category – Overall Online Marketing
