With nearly 75 years of heritage, Bricker & Eckler has generated countless white papers, blog posts and other valuable pieces of traditional and digital content. So much so, users were having difficulty finding the right content, quickly. Bricker knew they wanted to increase overall content engagement on both desktop and mobile, but weren’t sure where to start.
We worked closely with Bricker’s marketing team and subject matter experts to identify and understand the website’s existing user journey. After conducting a complete content audit, we developed a new site architecture which re-grouped key content areas, making it quicker and easier for users to find content. To drive engagement, each content page clearly features a key contact with a call to action to drive website inquiries.
Increased desktop and mobile website engagement, refined user experience and streamlined content architecture.
American Marketing Association AIM Awards: