Bricker & Eckler Content Architecture, Desktop, Tablet & Mobile Website Design

The
verdict
is in.

A streamlined user journey and optimized website drive engagement for iconic law firm.

Bricker Desktop, Tablet & Responsive Website Design
Bricker & Eckler Law Firm Brand Logo

Marketing Strategy | Digital

Website Design, Content Audit, Content Marketing, Online Marketing, Digital Advertising, Responsive Design and Digital Strategy

Marketing Strategy | Digital

  • Website Design
  • Content Audit
  • Content Marketing
  • Online Marketing
  • Digital Advertising
  • Responsive Design
  • Digital Strategy

The Challenge

With nearly 75 years of heritage, Bricker & Eckler has generated countless white papers, blog posts and other valuable pieces of traditional and digital content. So much so, users were having difficulty finding the right content, quickly. Bricker knew they wanted to increase overall content engagement on both desktop and mobile, but weren’t sure where to start.

Bricker & Eckler Law Firm Desktop Website Design

The Solution

We worked closely with Bricker’s marketing team and subject matter experts to identify and understand the website’s existing user journey. After conducting a complete content audit, we developed a new site architecture which re-grouped key content areas, making it quicker and easier for users to find content. To drive engagement, each content page clearly features a key contact with a call to action to drive website inquiries.

Law Firm Responsive Mobile Website Design

The Result

Increased desktop and mobile website engagement, refined user experience and streamlined content architecture.

Award

American Marketing Association AIM Awards:

 

  • First Place Winner, Best Website
  • Runnerup, Best in Category – Overall Online Marketing

2015 AIM Awards

Digital Ads

Bricker Law Firm Digital Banner Ad Strategy & Design

Ready to Get Started?

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