Digital Advertising, Advertising Strategy, Video Pre-Production, Market Segmentation, Customer Personas
Advertising | Marketing Strategy | Digital
Digital Advertising
Advertising Strategy
Video Pre-Production
Market Segmentation
Overview
The energy shot category had long been dominated by a single company, but their technology had become stale. Armed with new time-release technology but a limited budget, 10 Energy looked to disrupt the existing landscape by only targeting a very select group of consumers.
The Challenge
Develop a national product launch strategy to drive sales at 7,800+ Walgreen’s locations.
Craft an advertising strategy which targets only shoppers likely to purchase at a Walgreen’s location with limited in-store promotional support.
Design a messaging and creative platform which drives purchase intent
The Solution
Craft a digital targeting strategy designed to only serve ads to consumers matching the desired demographic profile, geographic radius, commuting patterns and shopping habits.
Direct click-throughs to a dynamic campaign landing page designed to drive consumer engagement and product trial.
Review weekly analytics to optimize and refine messaging and design elements throughout the campaign.
Utilize post-campaign engagement analytics to further identify and segment the audience for future marketing efforts.
The Results
Average 300+% week over week sales increases when digital advertising was in market
CTR exceeded industry averages for mobile and display throughout the campaign
Digital Advertising
Targeted
Location Based
Demographically Driven
Digital & Sales Analytics
“Sync Creative’s strategy and design is the most precise advertising campaign I have ever encountered. Their media buy allowed us to target our exact demographics and that led to massive retail sales increases. Sync gets to the heart of the matter and get’s it done!”
