10 Energy Digital Advertising Campaign

10 Energy Digital

Advertising Campaign

High

energy

digital

advertising

10 Energy Brand Advertising
10 Energy Brand Logo

Advertising | Marketing Strategy | Digital

Digital Advertising, Advertising Strategy, Video Pre-Production, Market Segmentation, Customer Personas

Advertising | Marketing Strategy | Digital

  • Digital Advertising
  • Advertising Strategy
  • Video Pre-Production
  • Market Segmentation

Overview

The energy shot category had long been dominated by a single company, but their technology had become stale. Armed with new time-release technology but a limited budget, 10 Energy looked to disrupt the existing landscape by only targeting a very select group of consumers.

The Challenge

  • Develop a national product launch strategy to drive sales at 7,800+ Walgreen’s locations.
  • Craft an advertising strategy which targets only shoppers likely to purchase at a Walgreen’s location with limited in-store promotional support.
  • Design a messaging and creative platform which drives purchase intent

The Solution

  • Craft a digital targeting strategy designed to only serve ads to consumers matching the desired demographic profile, geographic radius, commuting patterns and shopping habits.
  • Direct click-throughs to a dynamic campaign landing page designed to drive consumer engagement and product trial.
  • Review weekly analytics to optimize and refine messaging and design elements throughout the campaign.
  • Utilize post-campaign engagement analytics to further identify and segment the audience for future marketing efforts.

The Results

  • Average 300+% week over week sales increases when digital advertising was in market
  • CTR exceeded industry averages for mobile and display throughout the campaign

The Results

  • Average 300+% week over week sales increases when digital advertising was in market
  • CTR exceeded industry averages for mobile and display throughout the campaign

Digital Advertising

Targeted

Location Based

Demographically
Driven

Digital & Sales Analytics

“Sync Creative’s strategy and design is the most precise advertising campaign I have ever encountered. Their media buy allowed us to target our exact demographics and that led to massive retail sales increases. Sync gets to the heart of the matter and get’s it done!”

-Adam Fovenesi

President

LXR Biotech

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