Advertising | Marketing Strategy | Digital
Digital Advertising, Advertising Strategy, Video Pre-Production, Market Segmentation, Customer Personas
Advertising | Marketing Strategy | Digital
- Digital Advertising
- Advertising Strategy
- Video Pre-Production
- Market Segmentation
Overview
The energy shot category had long been dominated by a single company, but their technology had become stale. Armed with new time-release technology but a limited budget, 10 Energy looked to disrupt the existing landscape by only targeting a very select group of consumers.
Overview
The energy shot category had long been dominated by a single company, but their technology had become stale. Armed with new time-release technology but a limited budget, 10 Energy looked to disrupt the existing landscape by only targeting a very select group of consumers.
The Challenge
- Develop a national product launch strategy to drive sales at 7,800+ Walgreen’s locations.
- Craft an advertising strategy which targets only shoppers likely to purchase at a Walgreen’s location with limited in-store promotional support.
- Design a messaging and creative platform which drives purchase intent
The Challenge
- Develop a national product launch strategy to drive sales at 7,800+ Walgreen’s locations.
- Craft an advertising strategy which targets only shoppers likely to purchase at a Walgreen’s location with limited in-store promotional support.
- Design a messaging and creative platform which drives purchase intent
The Solution
- Craft a digital targeting strategy designed to only serve ads to consumers matching the desired demographic profile, geographic radius, commuting patterns and shopping habits.
- Direct click-throughs to a dynamic campaign landing page designed to drive consumer engagement and product trial.
- Review weekly analytics to optimize and refine messaging and design elements throughout the campaign.
- Utilize post-campaign engagement analytics to further identify and segment the audience for future marketing efforts.
The Solution
- Craft a digital targeting strategy designed to only serve ads to consumers matching the desired demographic profile, geographic radius, commuting patterns and shopping habits.
- Direct click-throughs to a dynamic campaign landing page designed to drive consumer engagement and product trial.
- Review weekly analytics to optimize and refine messaging and design elements throughout the campaign.
- Utilize post-campaign engagement analytics to further identify and segment the audience for future marketing efforts.
The Results
- Average 300+% week over week sales increases when digital advertising was in market
- CTR exceeded industry averages for mobile and display throughout the campaign
The Results
- Average 300+% week over week sales increases when digital advertising was in market
- CTR exceeded industry averages for mobile and display throughout the campaign
Digital Advertising
Targeted
Location Based
Demographically
Driven
Driven
Digital Advertising
Targeted
Location Based
Demographically
Driven
Driven