Isopure wanted to make a large splash at the one of the industry’s largest tradeshows—The Olympia in Las Vegas.
Armed with a small budget and big ideas, we developed multiple guerrilla concepts designed to surprise and engage show attendees. Before they even entered the exhibit hall, attendees were greeted by a twelve story three-dimensional building wrap announcing the new product and inviting them to visit the booth. Attendees were also tempted by street teams handing out product samples.
Once in the booth, attendees were treated to a branded digital experience and promotional scratch-offs which featured discount codes designed to drive product trial.
Increased booth traffic, brand, social & website engagement.
Senior Brand Manager