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    Marketing Strategy | Advertising | Digital

    Experiential, Tradeshow Experience Strategy, Booth Design, Digital Advertising

    Marketing Strategy | Advertising | Digital

    • Experiential
    • Tradeshow Booth Design
    • Digital Advertising

    The Challenge

    Isopure wanted to make a large splash at the one of the industry’s largest tradeshows—The Olympia in Las Vegas.

    Isopure renaissance las vegas olympia
    Isopure renaissance las vegas olympia

    The Solution

    Armed with a small budget and big ideas, we developed multiple guerrilla concepts designed to surprise and engage show attendees. Before they even entered the exhibit hall, attendees were greeted by a twelve story three-dimensional building wrap announcing the new product and inviting them to visit the booth. Attendees were also tempted by street teams handing out product samples.

     

    Once in the booth, attendees were treated to a branded digital experience and promotional scratch-offs which featured discount codes designed to drive product trial.

    Isopure ipad
    Isopure ipad

    The Results

    Increased booth traffic, brand, social & website engagement.

    isopure scratch-off discount
    isopure scratch-off discount
    isopure tradeshow
    isopure tradeshow
    isopure floorplan

    Tradeshow Booth Concept

    isopure tradeshow design
    isopure tradeshow design

    “In the shouting match that is Sports Nutrition event marketing, truly step-out impact is rare…..and flawless execution is even more so. From macro brand activation to experiential product marketing, the Sync team was our one-stop-shop from ideation to design to activation.”

    Kristopher Gerulski
    Senior Brand Manager
    Glanbia Nutrition

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