Isopure Aminos Product Launch and Brand Tradeshow Experience

A brand launch and

tradeshow experience

that’s larger than life.

Isopure Brand Packaging
Isopure Brand Logo

Marketing Strategy | Advertising | Digital

Experiential, Tradeshow Experience Strategy, Booth Design, Digital Advertising

Marketing Strategy | Advertising | Digital

  • Experiential
  • Tradeshow Booth Design
  • Digital Advertising

The Challenge

Isopure wanted to make a large splash at the one of the industry’s largest tradeshows—The Olympia in Las Vegas.

The Solution

Armed with a small budget and big ideas, we developed multiple guerrilla concepts designed to surprise and engage show attendees. Before they even entered the exhibit hall, attendees were greeted by a twelve story three-dimensional building wrap announcing the new product and inviting them to visit the booth. Attendees were also tempted by street teams handing out product samples.

 

Once in the booth, attendees were treated to a branded digital experience and promotional scratch-offs which featured discount codes designed to drive product trial.

The Results

Increased booth traffic, brand, social & website engagement.

Tradeshow Booth Concept

“In the shouting match that is Sports Nutrition event marketing, truly step-out impact is rare…..and flawless execution is even more so. From macro brand activation to experiential product marketing, the Sync team was our one-stop-shop from ideation to design to activation.”

Kristopher Gerulski
Senior Brand Manager
Glanbia Nutrition

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