High

energy

digital

advertising

Advertising | Marketing Strategy | Digital

• Digital Advertising

• Advertising Strategy

• Video Pre-Production

• Market Segmentation

Overview

The energy shot category had long been dominated by a single company, but their technology had become stale. Armed with new time-release technology but a limited budget, 10 Energy looked to disrupt the existing landscape by only targeting a very select group of consumers.

The Challenge

• Develop a national product launch strategy to drive sales at 7,800+ Walgreen’s locations.

• Craft an advertising strategy which targets only shoppers likely to purchase at a Walgreen’s location with limited in-store promotional support.

• Design a messaging and creative platform which drives purchase intent

The Solution

• Craft a digital targeting strategy designed to only serve ads to consumers matching the desired demographic profile, geographic radius, commuting patterns and shopping habits.

• Direct click-throughs to a dynamic campaign landing page designed to drive consumer engagement and product trial.

• Review weekly analytics to optimize and refine messaging and design elements throughout the campaign.

• Utilize post-campaign engagement analytics to further identify and segment the audience for future marketing efforts.

The Results

• Average 300+% week over week sales increases when digital advertising was in market

• CTR exceeded industry averages for mobile and display throughout the campaign