Overview

With a looming deadline and mountains of data, Helios tasked us with re-imagining their keystone Drug Trends Report from the ground up—in both print and digital formats.

The Solution

We worked closely with the Helios marketing team to first understand the content and context of the data. Next, we explored multiple ways to illustrate and visualize the data so that key information and insights were highlighted and communicated in the simplest possible terms. Finally, we created a content architecture that allows the reader to navigate the 100-page report with ease.

The Results

The revamped report was universally well-received, often recognized and quoted by industry associations for its innovative design.

“Every member of Sync is highly talented, collaborative, accessible and obsessed with getting it right. I love working with Sync because they sweat the small stuff, are efficient with their design and highly communicative. Importantly, they listen. And they consistently deliver exceptional work.”

-Sarah Berger

Vice President, Marketing

Helios