With a looming deadline and mountains of data, Helios tasked us with re-imagining their keystone Drug Trends Report from the ground up—in both print and digital formats.
Take a mountain of complex healthcare data and make it engaging, compelling, and most of all—make it simple.
We worked closely with the Helios marketing team to first understand the content and context of the data. Next, we explored multiple ways to illustrate and visualize the data so that key information and insights were highlighted and communicated in the simplest possible terms. Finally, we created a content architecture that allows the reader to navigate the 100-page report with ease.
The revamped report was universally well-received, often recognized and quoted by industry associations for its innovative design.
2015 AIM Awards
Vice President, Marketing