Animated product videos make the complex simple.

The Solution

To make a complex financial concept feel simple, we often start by breaking the concept down into its core parts. We then focus our creative process on these key components and our desired reaction for the audience – no filler, no fluff, nothing extra. This approach removes all the noise and distraction that so often gets in the way of understanding. To further enhance the idea of simplicity, our creative team chose to use a simple line drawing style of animation, which further underscores the products eas-of-use and effectiveness.

“Initially, we approached Sync Creative with the sole idea of updating and refreshing our web presence. During our planning, however, their questions led us to consider additional ways to present our story as we were also entering a new market segment. As a result, we have been able to generate a deeper and more fully integrated presence across several platforms – website, videos, and trade show.”

– Doug Houser

Senior Vice President

Other Work