Titebond Website

How do you redesign a product-centric website and keep both business-to-business and business-to-consumer audiences happy? Start with the customer’s perspective in mind. This was the challenge with Titebond.com—create a user interface that embraced two distinctly different audiences. To accomplish this we recommended combining a robust product selector for those who weren’t sure what they were looking for with an easy to navigate user interface that allows visitors to see the Titebond product lines and brands they knew and trusted at a glance. Built from the ground up to leverage Titebond’s extensive product database and wealth of how-to and marketing content, the site will connect businesses and consumers alike for years to come.