Franklin Adhesives Website

Sometimes the thing you don’t see is the most important. The problem is, it’s hard to market what your customers can’t see. This is the challenge Franklin Adhesives and Polymers faced with their website. They had a fantastic product line comprised of some of the most innovative, trusted adhesives in the the building, construction and manufacturing trades. Their customers used Franklin products to make everything from laminated beams and wood veneer to removable labels.

So, how do you highlight a product that becomes a part of another, more tangible product? The answer for Franklin was to highlight the brains behind the industry’s best adhesives – introduce their clients to the people and the thinking that helped their products perform so flawlessly. To do this we designed a site that combined actual Franklin engineers and technical staff sharing their expert knowledge with an industry based product selector. The result is a glimpse behind the curtain at a company that delivers smart, customer solutions for its clients.