While aimlessly pushing my shopping cart down the aisle at the grocery store the other day, I spotted something amazing out of the corner of my eye. I did a double take. There it was, just sitting on the shelf like it was no big deal. It wasn’t a million dollars or a live animal or anything that would be considered out-of-the-ordinary to anyone else. It was just the latest drink from Ensure, "Rich Dark Chocolate.” But it was packaging that WE had created.
It seemed like only last summer we were working on this design for Abbott. Oh wait, we were! And here it was, finished and for sale. Seriously, this Ensure packaging was singing to me on the shelf. I’m pretty sure I heard it say “Jim!” when I walked past.
Okay, I know what you're thinking, these guys still get this excited to see their work out in the public, sitting on a shelf? YES! We possess a passion for design that drives us to do better and better with everything we do – from package design to interactive. Without passion, a project is just another project, and what fun is that? We love what we do.
Oh, and guess who bought some Dark Chocolate Ensure that day?
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