It seems there's a new study coming out every day about the use and impact of social media. With so much information, it can be overwhelming to try to understand the who, what and where of it all. That's why we've decided to launch "Seeing Social Media" - we'll take some of the most interesting statistics available and share them in visually appealing ways - much easier on the eyes than your standard line graph or spreadsheet.

We wanted to kick this off with a recent study that shows just how important it is for a company to have a presence in the social media space. Your consumers are already there, talking about you and maybe even interacting with your competitors. Why aren't you?