A Commentary Entry

I can almost hear the sounds of autumn at Sync Creative: The rustling of leaves as they fall from fiery orange trees, the whipping crack of a freshly opened golden beer, and the *ding *ding *ding of new e-mails flooding the inbox. Ahhhhh. Nature.

 

We’ve been swamped with new work this month, but don’t fret, we always make time for our favorite event: FREE BEER FRIDAY! Yes, it’s that time again. So come one, come all, and most importantly, drink some beer. We haven’t set an official date quite yet, but check back for updates.

 

And until then, I advise you practice talking with your mouth full, because I promise, it will surely come in handy. 

Moriya Halon
15 October 2008
A Media Entry

I think every creative person at one point in their career is faced with the same question from non-creatives: Where do you get your inspiration? It's a loaded question and I'm never sure how to answer it. 

Year after year Apple puts out great ads. I mean, that's how we all know them, right? As a great company with great advertising. We all aspire to come up with unrivaled ads, websites, overall brand strategy and anything creative that we can get our hands on. There is one Ad campaign that I will always remember watching when it debuted in 1997, and it has always been a true source of inspiration for me.

 

 

The whole concept of "Think Different" was a turning point in their advertising. It highlighted for all of us, to never stop pushing and never give up on an concept that you believe in. The pull-at-your-heart strings, emotion rich ads don't always work, but this is one in particular resonated with the public. 

 

So it is good to be crazy, afterall.

Moriya Halon
03 October 2008

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